The page heading communicates the main focus of the page. Make your page heading descriptive and keep it succinct.
We can also use variables in our pages. For example, this is the title variable: Page title here - shows on banner
These headings introduce, respectively, sections and subsections within your body copy. As you create these headings, follow the same guidelines that you use when writing section headings: Be succinct, descriptive, and precise. You can also make text italics or bold for emphasis.
The particulars of your body copy will be determined by the topic of your page. Regardless of topic, it’s a good practice to follow the inverted pyramid structure when writing copy: Begin with the information that’s most important to your users and then present information of less importance.
Keep each section and subsection focused — a good approach is to include one theme (topic) per section.
You can also create hyperlinks like this example to the USA jobs page. Use brackets just as shown. Finally, it’s easy